Email Deliverability: Keeping Your Bounce Rate Under 2%

The cost of bounces

Every hard bounce tells inbox providers your list is stale. Stack enough of them and your domain reputation drops — and so does your deliverability.

Rules to live by

• Never send to unverified lists.
• Warm up new sending domains gradually.
• Remove hard bounces immediately.
• Monitor your bounce rate after every send.

How we help

Every DataVault list ships with a verified, sub-2% bounce guarantee so you can send with confidence.